A New Marketing Triad (Trifecta) – email,Social Media & Mobile. http://wp.me/p3aCAV-53

The new Marketing Triad (Trifecta)

A multiplicity of communication channels are open to the consumer in many platforms, formats and media.

The most popular means of customer channel for the marketing of products and services is a combination of the traditional Marketing channels (Triad) and the new Digital interactive & Social Channels (Trifecta). Understanding the technology platforms to deploy which social networks to produce results more effectively and what metrics to track is core to the future enterprise Marketing Strategy.

Below is an interesting infographic into the new Marketing Trifecta and the metrics, effectiveness of the various channel.

Comments welcome as usual please.

New World Marketing


Urban Cloud & Social Media- is it flawed! http://wp.me/p3aCAV-4B

LinkedIn and Facebook high use channels.

This infographic shows the rise of the ‘Urban Cloud’ and the do’s & dont’s in respect of platforms and solutions. Interestingly LinkedIn seems highly used both privately & professionally followed by Facebook but there are notable exceptions.

What are your views

Marketing Cars- through Social Media

Mobility as a Marketing Tactic – car sales
With the advent of the Social Media channels available today – the Automotive Industry have taken the advantage to utilise these channels to their best advantage ; below are examples of the kinds of success they have realised.