A New Marketing Triad (Trifecta) – email,Social Media & Mobile. http://wp.me/p3aCAV-53

The new Marketing Triad (Trifecta)

A multiplicity of communication channels are open to the consumer in many platforms, formats and media.

The most popular means of customer channel for the marketing of products and services is a combination of the traditional Marketing channels (Triad) and the new Digital interactive & Social Channels (Trifecta). Understanding the technology platforms to deploy which social networks to produce results more effectively and what metrics to track is core to the future enterprise Marketing Strategy.

Below is an interesting infographic into the new Marketing Trifecta and the metrics, effectiveness of the various channel.

Comments welcome as usual please.

New World Marketing

 

‘ The Sphere of Influence’ – what really impacts our daily lives? http://wp.me/p3aCAV-3n

What influences and impacts our daily lives, Friends, Business Co workers, Loved ones, the Media?

It would appear it is all of these;

Commonly referred to as ‘ The Sphere of Influence’ diagrammatically illustrates this point.

Between friends, family, and an ever-increasing influx of media the influences on us are harder and harder to quantify.  This simple infographic breaks it all down.

Sphere of Influence

Your comments are welcome as always.

‘ The Sphere of Influence’ – what really impacts our daily lives? http://wp.me/p3aCAV-3n

What influences and impacts our daily lives, Friends, Business Co workers, Loved ones, the Media?

It would appear it is all of these;

Commonly referred to as ‘ The Sphere of Influence’ diagrammatically illustrates this point.

Between friends, family, and an ever-increasing influx of media the influences on us are harder and harder to quantify.  This simple infographic breaks it all down.

Sphere of Influence

Your comments are welcome as always.

Is Mobility hustling the human race up the road to the ‘better mousetrap’

Interesting breakdown of connectivity around the World by Device.

Mobile devices are taking over our way of life- more than half the World is connected via a device of some means.
Ralph Waldo Emmerson once said ‘Advertising was the whip that hustles humanity up the road to the better mousetrap’. Could this/is this the same for the mobile of the future and the more informed connected World we embrace? Anybody got any cheese!

Managed Mobility – In-house or Outsource?

Managed Mobility as a Service- Many organisations today face the challenge of managing mobility in house due to lack of in house development capability and experienced resources coupled with domain knowledge restrict their ability to fulfill this requirement. Many organizations do wish to outsource the management of all of their mobility functions in order to focus instead on their core

On of the ways forward is to manage the service externally through a vendor who can supply an ‘end to end’ service proposition.

Business offerings:
HCL offer a comprehensive managed mobility services support this approach by partnering with clients
to effectively manage their portfolios of mobile assets and execute mobile strategies through comprehensive end to end services. We provide a structured approach to the management of all mobility-related aspects of the business, from mobile device management to app development to mobile security.

We offer three levels of services and can tailor our approach to support the needs of any client:

Core – includes SUP and Afaria component installation, Syclo implementation, and hardware support.

Extended – includes all core services plus help desk support, network management and provisioning, cost management, and device provisioning.

Full – includes all core and extended services as well as custom application development, application maintenance and co-innovation labs (see sidebar on Co-Innovation Labs).