A New Marketing Triad (Trifecta) – email,Social Media & Mobile. http://wp.me/p3aCAV-53

The new Marketing Triad (Trifecta)

A multiplicity of communication channels are open to the consumer in many platforms, formats and media.

The most popular means of customer channel for the marketing of products and services is a combination of the traditional Marketing channels (Triad) and the new Digital interactive & Social Channels (Trifecta). Understanding the technology platforms to deploy which social networks to produce results more effectively and what metrics to track is core to the future enterprise Marketing Strategy.

Below is an interesting infographic into the new Marketing Trifecta and the metrics, effectiveness of the various channel.

Comments welcome as usual please.

New World Marketing

 

Customer Retention – poor relation to customer aquisition who really cares? http://wp.me/p3aCAV-2S

As Marketers – we should care!

As we know disgruntled customers will be the worst advocate for your Company or Service. Ultimately the cost to service will be higher than satisfied customers.

5 Reasons why Customers Leave A Company:

1. They receive bad treatment.

2. They are dissatisfied with the products and service offered.

3. They have chosen to go to the competition.

4. They have sought an alternative product or service.

5. They have moved away and nobody has thought to track them or contact them.

Interesting infographic below;

Customer Retention – poor relation to customer aquisition who really cares? http://wp.me/p3aCAV-2S

As Marketers – we should care!

As we know disgruntled customers will be the worst advocate for your Company or Service. Ultimately the cost to service will be higher than satisfied customers.

5 Reasons why Customers Leave A Company:

1. They receive bad treatment.

2. They are dissatisfied with the products and service offered.

3. They have chosen to go to the competition.

4. They have sought an alternative product or service.

5. They have moved away and nobody has thought to track them or contact them.

Interesting infographic below;

Logistics – ‘Transit Triggers’- Improve the Customer Experience. http://wp.me/p3aCAV-2A

e-tailers  in the Logistics industry have taken to more frequent communications with customers at pre- defined ‘Transit Triggers’ in the distribution life cycle.

They deploy a tailored communications plan that they buy as a managed service and couple the communications plan with their distribution plan to identify the trigger points when customers are more sensitive to communication.

The use of ‘Transit Triggers’ defines the communication type and message and enables e-tailers to generate incremental revenues by reorders.

The benefits in my view are obvious; improved and more efficient cycle of goods from delivery & returns, incremental revenue opportunities and improved customer engagement & experience.

In my view it could be enhanced further as a service to cross sell and upsell, thereby improving the levels of customer satisfaction through a more positive customer experience.

See the Infographic below;