Customer Lifetime Value is still a valuable metric (LTV)

How To calculate Lifetime Value (LTV) – Interesting example Starbucks Infographic

Net Promoter Score or traditional LTV model  or predictive analysis. Many ways to look at LTV myself I still prefer the traditional LTV model for customer acquisition to estimate retention (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. What are your views welcome as always.

Interesting Infographic on the model.

How To Calculate Customer Lifetime Value

A New Marketing Triad (Trifecta) – email,Social Media & Mobile.

The new Marketing Triad (Trifecta)

A multiplicity of communication channels are open to the consumer in many platforms, formats and media.

The most popular means of customer channel for the marketing of products and services is a combination of the traditional Marketing channels (Triad) and the new Digital interactive & Social Channels (Trifecta). Understanding the technology platforms to deploy which social networks to produce results more effectively and what metrics to track is core to the future enterprise Marketing Strategy.

Below is an interesting infographic into the new Marketing Trifecta and the metrics, effectiveness of the various channel.

Comments welcome as usual please.

New World Marketing