Customer Lifetime Value is still a valuable metric (LTV)

How To calculate Lifetime Value (LTV) – Interesting example Starbucks Infographic

Net Promoter Score or traditional LTV model  or predictive analysis. Many ways to look at LTV myself I still prefer the traditional LTV model for customer acquisition to estimate retention (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. What are your views welcome as always.

Interesting Infographic on the model.

How To Calculate Customer Lifetime Value

Customer Retention – poor relation to customer aquisition who really cares? http://wp.me/p3aCAV-2S

As Marketers – we should care!

As we know disgruntled customers will be the worst advocate for your Company or Service. Ultimately the cost to service will be higher than satisfied customers.

5 Reasons why Customers Leave A Company:

1. They receive bad treatment.

2. They are dissatisfied with the products and service offered.

3. They have chosen to go to the competition.

4. They have sought an alternative product or service.

5. They have moved away and nobody has thought to track them or contact them.

Interesting infographic below;

Customer Retention – poor relation to customer aquisition who really cares? http://wp.me/p3aCAV-2S

As Marketers – we should care!

As we know disgruntled customers will be the worst advocate for your Company or Service. Ultimately the cost to service will be higher than satisfied customers.

5 Reasons why Customers Leave A Company:

1. They receive bad treatment.

2. They are dissatisfied with the products and service offered.

3. They have chosen to go to the competition.

4. They have sought an alternative product or service.

5. They have moved away and nobody has thought to track them or contact them.

Interesting infographic below;