Martin is a Business Advisor & Management Coach based in the Home Counties.
He is an experienced Travel & Transportation Marketing professional with over 40 +years experience in devising consultative business led strategy and ITC solutions.
Martin has been at the forefront of devising the ‘go to market ‘ strategy for leading Global Enterprises.
He is also equally at home working as an adviser with European organisations and SME’s.
He has a track record of devising successful winning business strategy for with fortune 500 Companies such as IBM Global business Services, British Airways, Sita.aero, Wunderman CRM Advertising & Marketing, Peppers & Rogers, Xerox, Unisys and Carlson Companies.
Martin over his career has developed specific sector expertise as a domain expert in Customer Experience Management, Retail, FMCG, Airports, Airlines & Travel Transportation & Logistics.
His specialist skills are in Digital iX and CX Transformation, Customer Insight & Experience Management , Loyalty Marketing Services & Management & CRM 1:1 Marketing strategies, Customer Engagement & Value Based Methodologies.
Martin in addition to availability for short or long-term of his engaged assignments has developed a new virtual e-commerce Advisory Forum on a paid for monthly engagement subscription basis or one-off fee. This service is designed and aimed at organisations and SME’s who may not wish to engage a long advisor.
This new initiative is a buy on demand Advisory Services led proposition tapping into Martin’s vast consultative sales experience and practical real life experience and methods providing advice and support to organisations and SME’s electronically in a virtual environment.
Martin is a marketing graduate and is a Fellow of the Institute of Chartered Marketing, he is also a visiting lecturer on Airline Loyalty Marketing and holds the title of Freeman of the City of London.
He is a Private Pilot |Author |Public Speaker