Profile: Martin Tyler-Bennett FCIM

Martin is a Business Advisor & Management Coach based in the Home Counties.

He is an experienced Travel & Transportation Global Sales & Marketing professional with over 40 +years experience in devising and winning consultative business led sales propositions.

As a Rainmaker Martin has been at the forefront of devising the sales strategy and leading Global Enterprise ‘Big Deal’ consultative led sales & teams in several countries and cultures.

He is equally at home working as an adviser on assignment working with European organisations and SME’s in the ‘C’ suite.

He has a track record of success in the winning of major business deals with fortune 500 Companies such as IBM Global business Services, British Airways,, Wunderman CRM Advertising & Marketing,  Peppers & Rogers, Xerox, Unisys and finally Carlson Companies.

Martin over his career has developed specific sector expertise  as a domain expert in Retail, FMCG, Airports, Airlines, Rail, Ports & Travel,Transportation & Logistics.

His core consultative skills in support of his sales efforts are Digital iX and CX Transformation, Customer Insight & Experience Management , Loyalty Marketing Services & Management & CRM 1:1 Marketing strategies, Customer Engagement & Value Based Methodologies.

Martin in addition to availability for short or long-term of his engaged assignments has developed a new virtual e-commerce Advisory Forum on a paid for monthly engagement subscription basis or one-off fee. This service is designed and aimed at organisations and SME’s who may not wish to engage a long-term advisor and who would find that a short-term ‘buy as required Sales & Marketing Advisory Service’ would suit their organisation needs better.

This new initiative is a buy on demand Advisory Services led proposition tapping into Martin’s vast consultative sales experience and practical real life experience and methods providing advice and support to organisations and SME’s electronically in a virtual environment.

Martin is a marketing graduate and is a Fellow of the Institute of Chartered Marketing, he is also a visiting lecturer on Airline Loyalty Marketing and holds the title of Freeman of the City of London. His early career spanned Broadcast Media as a Radio Station Founder, Television and Advertising & Sales Promotion.

• Key Skills:

Global, Travel & Transportation Professional with ‘hands on’ domain experience conceiving and managing large New Business ‘solutions led’ consulting and sales initiatives that deliver innovative Digital, CRM/ IT solutions Worldwide.
Domain consulting expertise in, Travel & Transportation IT Sales, Logistics, GDS Distribution Strategy, Airline & Airport IT Strategy and Sales, Business Transformation, Design Thinking, Journey mapping & Touch point Analysis, Value Based Consultative Sales, Component business Modeling, Loyalty Marketing Management, Customer Experience & CRM Strategies, Marketing Strategy & Growth Market New Business Development & Market expansion, Customer First & Customer Insight initiatives, Brand & Marketing Strategy.

He is a Private Pilot, Artist, & Musician and Author