Not Really – Today’s Enterprises are seeking a more holistic view of there Customers and their individual and personal experience with the brand – in addition the impact the brand has in a social, environmental and global arena.
Design Thinking Methodology
Design Thinking when applied with a proven Design Thinking Methodology enables the enterprise to understand the key brand attributes and differentiate your brand or service in the marketplace.
Discover & Understand the Hills and Blocking issues that are preventing you from moving forward Emphasise and understand the Social, Political and Economic barriers to entry. Component Business Modelling and ‘Heat Maps’ are a useful starter for the teams to level the playing field.
Explore every channel, idea or opportunity and Journey map or Touch map the process. Examine the customer journey ‘trigger points’ in detail and understand the technology required as the enabler to fast track the idea’s.
Ideate and Innovate
Create no holds barred ideation sessions ‘think out of the box’ develop solutions that define and bring out the true essence of the Brand. Prototype and prototype the solutions endlessly and rigourously. Playback initiatives to the teams.
Evaluate the output
Apply metrics and rigour measure to analyse the results, align the commercial results against the defined Business Model and Brand Objectives. Decide on stop,start or go implementation strategy.
In a recent study published CIO’s have ranked Mobility as a priority No 2 in 2017. I find it slightly disturbing only 54% of companies have a mobile strategy in place yet only 34 % have any in-house mobile development skills. in a connected world I would have expected the figures to be higher and of more importance to organisations today. Especially as the consumer usage is on the up see below;
What influences and impacts our daily lives, Friends, Business Co workers, Loved ones, the Media?
It would appear it is all of these;
Commonly referred to as ‘ The Sphere of Influence’ diagrammatically illustrates this point.
Between friends, family, and an ever-increasing influx of media the influences on us are harder and harder to quantify. This simple infographic breaks it all down.
Your comments are welcome as always.
The workplace is rapidly changing. Managing talent is essential to keep pace with the demands of a changing work landscape
In a research study we recently conducted we set out to understand;
- Which skills employees must have to be competitive today
- What are the most significant people challenges currently facing organizations
- Identify the most effective ways to develop talent now
More than half of the 506 survey respondents agree that communication followed by leadership agility are the most valued skills in 2017.
To be competitive today – Strong communication skills – top the list of characteristics employees must.
In addition, these skills include writing, listening, speaking and presenting,
Respondents from the survey identified 3 key skills;
Communication | Leadership | Eagerness to learn |
Close behind is eagerness to learn [being open to learning, with solid reading, listening and thinking ability].
Emotional intelligence [recognizing, understanding, and managing your own and others’ emotions] and understanding analytics [reading and understanding data, projections, demographics] round out the top five most valued skills.
Managing change was also most frequently mentioned.
Respondents were asked “Which 3 skills are most valued in your firm right now?”
What is your view – what do you think?
Interested: Read the full report at http://www.hda.co.uk