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Has Covid19, given the Transportation industry the opportunity to Re-think Transportation of the future.

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Challenges of the Transportation Industry in an enforced or natural economic slow down.

We have all read about the decline in Airline passenger transportation and the significant decline in passenger figures due to Covid19.

The resultant pressures on the Airline and Transportation industry has resulted in request for financial support to shore up what is already a fragile industry.

What will be the new norm and is it time for a radical industry rethink of Transportation.

In the past the Airline industry and Transportation in general has seen and weathered many economic and social changes.

The Airline industry has re-invented itself many times to attract and retain customers and, adapted and developed new operating, service and passenger pricing models to ensure continued commercial success.

In my view these models have been founded on the same basic premises of traditional views of an Airline model of Transportation.

Is it time to re-think ‘out of the box’ and appraise alternative modes and means of Passenger and Freight Transportation.

It is a fact the Transportation industry in general – has always been innovative in the way it looks to the future.

However I believe the industry is and has been hampered by dinasorial systems, thinking infrastructure and speed to market coupled with a bygone view of what the customer expects from the industry.

For the first time in a long while the opportunity presents itself to learn from the economic downturn accelerated by Covid19 and understand what a new norm could look like.

It would benefit the Industry to spend time to rethink, appraise and embrace new thinking and harness the innovate thought and new technologies of tomorrow.

In the last twenty years I have been an evangelist of pioneering new modes and advancements in Transportation. I would advocate it is time for Governments, Industry bodies and the Transportation Industry to spend time to thoroughly re-evaluate new modes and models of Transportation.

I believe Inter modal Transportation is the name of the future

We have all listened to the scientist’s that the earth and its climate is warming up due to the ‘Greenhouse Effect’ sustainability is the key word that is a global conversation piece.

Why not harness the natural resources of our planet such as re-suable energy resources and harness the power of the sun to provide options for more solar energy to power new modes of Transportation.

Imagine a single, driverless automatic Transportation mode with an integrated intuitive and cognitive technology interface that allows – an intermodal passenger or freight pod to be able to attach or be detached from its normal transport system and be autonomously coupled from one transportation mode to another, transporting Passengers or Freight seamlessly.

Thus avoiding logistical delays and congestion with practical O footprint. A driverless Transportation pod of the future Transits high above our urban cities and roads on a monorail system powered by solar and electric powered technology and routed by GPS technology to and from its destination.

This is not the stories of comic books this is happening today in various guises of Transportation in Asia, Japan and the Middle East.

I believe it is time for the Industry and Governments alike to rethink Transportation – in a more sustainable way and slow down our carbon footprint.

This could be the New Norm of the future.

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During Covid 19 England on ‘Lock Down’ is still a beautiful place… if you allow your eyes and senses to be open…

Even on ‘lock down’ during exercise time I have found that through the discovery of long abandoned local bridleways and paths we are able to open our eyes and senses to the beauty of England. I have been fortunate to travel and live around the World and returned to England my home and the country I love.

If you are fortunate enough to find and live close enough to be able to access the Bridleways of the ( I know not everyone is) the Cities and the Countryside  – they unleash a myriad of colours, sights, smells, sounds and experiences that no virtual reality game can bring, something which now in later years I cherish and appreciate.

Take time to explore your local vicinity ( City or Countryside ) and allow your eyes to be opened to the beauty of what is around you.

I grew up as a boy in the late 50’s early 60’s in the Industrial North.

Memories of a childhood living in a terraced house in a street in a northern mill town. Dark and grey, mills and rows of streets that made up a Northern town,  looking back pretty uninviting – but that was normal life and everybody did the best they could and made the best out of what little they had at the time . There were no stock brokers in our street!

The buildings, houses and streets were faceless, cold,  uninviting but full of character.  Even the sun had difficulty penetrating the endless coal smog and pollution from the mills at the bottom of the street and from the foundries – a traditional northern ‘Lowry’ town is the picture. The people who made up the community were the salt of the earth great survivors, warm hearted and the backbone of the North.

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Even though money and transportation were limited ( my feet)  I still found that the time spent on my own to walk and explore the streets where I lived was of tremendous benefit to my well-being.

Life’s Harsh Lessons 1

The unfortunate loss of my parents at 16 years old brought a stark realisation to my childhood and my future prospects. No college or University for me

I soon realised if you had a job you were fortunate and life was much more pleasant. If you were  lucky enough to have a job and were resourceful and had skills (self taught usually) to enable you enough to go on to better things – you were one of the lucky ones, I found myself fortunate enough to rise to the challenge and to go on to do better things.

Life’s Harsh Lessons 2

Covid 19 is a new lesson that I avoid – yet in a strange way the enforced ‘Lock Down’ has given me the opportunity once again to go look back at my roots and reflect upon the values and virtues of a time past when I had no material wealth or goods – only my heath, tenacity and ambition to succeed.

Going Forward I believe we will all reflect and look back at the times in our life when although life was tough – life was good.

Life is short and precious you only get one shot at it  –  my time for reflection on what I have ( and wish to keep ) is here and the time to cherish my friends and family.

Keep safe People the World is a place I still wish to live – in piece, happiness and harmony!

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Customer Loyalty | Back to Basics

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Customer Loyalty | Back to Basics | Thank You

Covid19 is impacting all our business plans and has stalled many major initiatives.

The question is – going forward how will we retain our existing customers and rekindle their loyalty to our brand or service ‘during and after lock down’.

It is imperative as business owners we re-plan and consider putting in place a strategy and tactics for the near future, to rebuild our approach to customer engagement with a view to rekindle our customer base.

Explore a quick and simple but effective way to keep existing customers by recognising them for their business and loyalty to our brand or service and to engage with them directly on a 1:1 basis.

The most effective way to do this is using very basic marketing tactics and to personally communicate on a 1:1 basis.

Devise a communication campaign starting with a single message from the heart of the business saying ‘THANK YOU’ for their loyalty & custom.

There are a plethora of multi media techniques and missives available that we can use to get the message across – choose which is the most cost effective and expedient way to communicate.

Back to Basics: 3 Step Plan

  1. Social media as we know plays a massive role in society and by placing a well structured ‘THANK YOU’ message on different social media means that it will reach as many people as possible as quick as possible.
  2. Alternatively a simplistic well designed printed personalised mailing in the format of a ‘THANK YOU’ card or personalised em message.
  3. A tastefully designed video with a message from the owner or CEO of the organisation or better still the front line employees expressing how much you value your customers and their business played in store (essential businesses only). This can also be featured on social media platforms thanking your customers for their loyalty and reassuring customers your business or service – will be back when it is safe to do so.

But most of all whatever marketing communications tactics you choose – do it now – and do it today!

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Visual Frameworks to stimulate innovation… a starting point when facilitating workshops.

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Consulting Frameworks are helpful when you are trying to stimulate innovation and you need to demonstrate measurable outcomes and results.
Participents new to facilitation and workshop exercices often respond better to visual prompts to facilitate a meaningful dialogue and drive rigour and metrics in the thought process.

Visual toolkit to stimulate innovation… a good starting point when facilitating workshops.

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Analogies that are helpful when you are trying to stimulate the innovation and you need to demonstrate measurable outcomes and results.
Participents new to facilitation and workshop exercices often respond better to visual prompts to facilitate a meaningful dialogue and drive rigour and metrics in the thought process.

Who are Millennials and do they matter?

I am afraid the answer is yes. They do make a difference and are the target of Retailers and Telco’s as well as other major industry sectors. There are 2.5 billion Millennials Worldwide demanding and exercising their right of choice and how they shop. Brands feature heavily in their core shopping habits and are part of their DNA.

New strategies are required to reach this unique technology savvy customer buying group. Marketers are relying heavily on omni channel environments and extensive use of targeted social media.

It is a whole new segment of the universe that from a retail perspective cannot be ignored. Embrace them, meet their demands and you will have their loyalty and wallets. Ignore them at your peril.

Views and comments welcome as usual.

Mobile Strategy- what Mobile Strategy?

In a recent study published CIO’s have ranked Mobility as a priority No 2 in 2017. I find it slightly disturbing only 54% of companies have a mobile strategy in place yet only 34 % have any in-house mobile development skills. in a connected world I would have expected the figures to be higher and of more importance to organisations today. Especially as the consumer usage is on the up see below;

Marketers are on a – Digital Beach Head

 

The Beach Head

Traditionally Marketers formulating Enterprise Marketing Strategy used to be based on Growth Market Identification, Market Positioning & Gaining Market Share – Customers were traditionally identified by; Type, Segment and Clusters, Transactions & Buying behaviour via Channel – share of voice and sentiment analysis and empathy mapping came later.

The Market Tactics deployed were based on the the ability to successfully traverse The Chasm to the Main Street. Where the ‘choice pickings’ were perceived to be.

Whilst still a valid approach today for most Organisations and Enterprises today and a valid strategy to gain Market Entry & Share. Things have changed. There is a new challenger in The Main Street.

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Inside the Tornado

 

Digital Disruption & Digital Re-Invention.

Inside the Tornado

New Digital Disruptive companies are breaking all the business rules and models within the Tornado.

Companies such as Uber ( who doesn’t own a Taxi), Airbnb (doesn’t own any hotel real estate) and Amazon (doesn’t even own any inventory). Are changing the way consumers think and react and interface with brands, products and services.

Digital Disruption is changing the purchase propensity models daily, creating a unique relationship with the brand and the Enterprise – the business model is changing and is closely coupled with collaborative Cognitive Technology to devise Digital Strategies that work.

Main Street

Digital Transformation and Digital Re-Invention coupled with a collaborative Ecosystem is the new DNA that Enterprises are seeking to embrace.

As far as the economics go – in a recent study with a High Street Retail Bank it was reported on average that for every $1 spent on Digital initiatives the bank returned a $10 ROI – far more rewarding than traditional bank marketing methods initiatives.

It is understandable with this kind of ROI and the need to differentiate the consumer proposition Enterprises are prepared to be Disruptive and embrace Digital Strategies and Transformation to change the business – to achieve commercial success.

We will see more Disruption in the future I am sure……

Credits to: Geoffrey Moore Inside the Tornado