Who are Millennials and do they matter?

I am afraid the answer is yes. They do make a difference and are the target of Retailers and Telco’s as well as other major industry sectors. There are 2.5 billion Millennials Worldwide demanding and exercising their right of choice and how they shop. Brands feature heavily in their core shopping habits and are part of their DNA.

New strategies are required to reach this unique technology savvy customer buying group. Marketers are relying heavily on omni channel environments and extensive use of targeted social media.

It is a whole new segment of the universe that from a retail perspective cannot be ignored. Embrace them, meet their demands and you will have their loyalty and wallets. Ignore them at your peril.

Views and comments welcome as usual.

Smarter Cities – The future for urban life.

How Smart are we – what do we mean by Smarter Cities….or how Dumb are we 

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In the 21st Century, Cities, Government Bodies, Businesses and Service Companies are becoming more and more sophisticated in the way they market themselves.

At ‘top of mind’ in Local Government is the need for increased services and targeted communications within their Urbanisation programmes and Community stakeholders ie: The Citizen.

By 2080 over 80% of our population will live in cities! a planners nightmare.

However from a citizen perspective the advent of personalised products and services made available to available to citizens via multi-media channels and an omni channel environment is driving consumer growth in Business, Retail and Local Government SmarterCity initiatives

Selective Local Government is taking advantage of disruptive technologies and the IoT available technologies to gain Citizen ‘buy in’ and Advocacy.

People (Citizens) are changing the ways in which they do business and interact across many channels and in differing ways to suit their individual needs and preferences at that moment in time in their own personal space.

As a result, Smarter Cities are adapting and changing to meet the trends of their Citizen’s connecting the way we live, work and enjoy our social life and lifestyle activities.

Cities are realising the benefits of communication and building ecosystems and infrastructure’s to enhance, speed up and meet the ever-changing needs of the citizen by providing personalised access to goods and services at the point of service and on demand in real time.

Cities are now Smarter – they are more collaborative with the way they interact with Citizens, Businesses and Local Government.

In the next ten years the City will help you live in harmony – by providing solutions and ecosystems and services that will embrace and benefit our daily lives- from Retail, Travel & Transportation, Healthcare, Education to Food & Entertainment and Housing/Social Care Services.

The explosion of mobility and social media coupled with the advent of digital revolution has placed more importance and emphasis on the Citizens there needs and wants and desires.

Coupled with the development of a multi-model Transportation links between Road, Air, Water and Rail are becoming seamless Smarter Cities are a viable proposition.

The initial steps and building blocks are simple:

  • Conceive a Smarter City Strategy and Precepts that clearly identify the Building Blocks of a Smarter City
  • Understand the need for an ecosystem and IT infrastructure to underpin a Smarter City initiative and explore the links and steps to Smarter Retail, Travel & Transportation and Logistics.
  • Research and listen to the voice of the community to understand the roadmap to Citizen engagement and the benefits

In addition go on to develop a ‘Citizen Journey Map’ and Strategic Roadmap for a Smarter City that Identifies the Stakeholder Precepts, Business Funding, Commercial Foundation and support the underlying Digital, IOT solutions and Infrastructure is a pre-requisite for success.

How Smart or Dumb do we want our cities to be….. 

This content is entirely my own personal view and not related to any corporation or organisation.

Your views or comments are welcome as always.

Design Thinking – is it just another Consultant Workshop?

Not Really – Today’s Enterprises are seeking a more holistic view of there Customers and their individual and personal experience with the brand – in addition the impact the brand has in a social, environmental and global arena.

Design Thinking Methodology

Design Thinking when applied with a proven Design Thinking Methodology enables the enterprise to understand the key brand attributes and differentiate your brand or service in the marketplace.

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Understand

Discover & Understand the Hills and Blocking issues that are preventing you from moving forward Emphasise and understand the Social, Political and Economic barriers to entry. Component Business Modelling and ‘Heat Maps’ are a useful starter for the teams to level the playing field.

Explore

Explore every channel, idea or opportunity and Journey map or Touch map the process.  Examine the customer journey ‘trigger points’ in detail and understand the technology required as the enabler to fast track the idea’s.

Ideate and Innovate

Create no holds barred ideation sessions ‘think out of the box’  develop solutions that define and bring out the true essence of the Brand. Prototype and prototype the solutions endlessly and rigourously. Playback initiatives to the teams.

Evaluate the output

Apply metrics and rigour measure to analyse the results, align the commercial results against the defined Business Model and Brand Objectives. Decide on stop,start or go implementation strategy.

 

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Mobile Strategy- what Mobile Strategy?

In a recent study published CIO’s have ranked Mobility as a priority No 2 in 2017. I find it slightly disturbing only 54% of companies have a mobile strategy in place yet only 34 % have any in-house mobile development skills. in a connected world I would have expected the figures to be higher and of more importance to organisations today. Especially as the consumer usage is on the up see below;

‘ The Sphere of Influence’ – what really impacts our daily lives? http://wp.me/p3aCAV-3n

What influences and impacts our daily lives, Friends, Business Co workers, Loved ones, the Media?

It would appear it is all of these;

Commonly referred to as ‘ The Sphere of Influence’ diagrammatically illustrates this point.

Between friends, family, and an ever-increasing influx of media the influences on us are harder and harder to quantify.  This simple infographic breaks it all down.

Sphere of Influence

Your comments are welcome as always.