Connecting Cars with the customer a marketing tactic – to improve Sales & Customer Loyalty
Key Players, Manufactures in the Automotive Industry have awakened to the value of providing real time information and value add services to customers and woo consumers in an attempt to retain customer loyalty & retention to the Marque.
Traditionally manufacturers connected the car with the customer through the car warranty information and controlled the services and collection of data to suit there manufacturing needs in terms of understanding driving behaviour, parts longevity and marque enhancements. Non of this data benefitted or drove revenue to the Dealerships or value to the customer-effectively the dealership did not have a relationship or own its customer.
Holistic View of the Customer
In a new move to integrate the whole view of the customer and drive value and revenues to the dealerships Marketeers are now ‘holistically’ joining up the information dots in real time to enable a 360 view of the customer. Bringing together the Manufacturer, Dealership and Customers in a marketing Trifecto by connecting the customer with the car is a more effective way in the future to build deep long term relationships with your customers.
If we now connect the customer to the car via wifi connectivity displayed via a mobile App and or a heads up display in the vehicle we can provide added value serices and real time information to the customer, such as GPS navigation, Shopping, Car Parking information, Travel & Flight planning booking and on time performance, Dealer Service enhancements , Vehicle safety and Automotive functions start stop, Leisure & Lifestyle information, Emergency services Medical & Police. GPS positioned Security Alerts.
Learn from the past
Many failures have gone before as typified below. However the time is right with the advent of driverless vehicles on the horizon to learn from the past and create a new Connected Car for the future.