70% of businesses have failed in Europe to meet their CRMs objectives according to D&B research.

Some of the key factors are;

• Failure to plan for change -transformational barriers and issues
• No clear defined objectives – not underpinned with rigour or metrics
• Failure to align with the business – lack of user buy in
• Poor Data and Information – lack of accurate, current  data
• Over customisation – need for simplification of message and program structure

Take a look at some of the key factors behind the failings and the pointers to avoid being part of this statistic.

Comments welcome as usual please.