A multiplicity of communication channels are open to the consumer in many platforms, formats and media.
The most popular means of customer channel for the marketing of products and services is a combination of the traditional Marketing channels (Triad) and the new Digital interactive & Social Channels (Trifecta). Understanding the technology platforms to deploy which social networks to produce results more effectively and what metrics to track is core to the future enterprise Marketing Strategy.
Below is an interesting infographic into the new Marketing Trifecta and the metrics, effectiveness of the various channel.
Comments welcome as usual please.