Has Covid19, given the Transportation industry the opportunity to Re-think Transportation of the future.


Challenges of the Transportation Industry in an enforced or natural economic slow down.

We have all read about the decline in Airline passenger transportation and the significant decline in passenger figures due to Covid19.

The resultant pressures on the Airline and Transportation industry has resulted in request for financial support to shore up what is already a fragile industry.

What will be the new norm and is it time for a radical industry rethink of Transportation.

In the past the Airline industry and Transportation in general has seen and weathered many economic and social changes.

The Airline industry has re-invented itself many times to attract and retain customers and, adapted and developed new operating, service and passenger pricing models to ensure continued commercial success.

In my view these models have been founded on the same basic premises of traditional views of an Airline model of Transportation.

Is it time to re-think ‘out of the box’ and appraise alternative modes and means of Passenger and Freight Transportation.

It is a fact the Transportation industry in general – has always been innovative in the way it looks to the future.

However I believe the industry is and has been hampered by dinasorial systems, thinking infrastructure and speed to market coupled with a bygone view of what the customer expects from the industry.

For the first time in a long while the opportunity presents itself to learn from the economic downturn accelerated by Covid19 and understand what a new norm could look like.

It would benefit the Industry to spend time to rethink, appraise and embrace new thinking and harness the innovate thought and new technologies of tomorrow.

In the last twenty years I have been an evangelist of pioneering new modes and advancements in Transportation. I would advocate it is time for Governments, Industry bodies and the Transportation Industry to spend time to thoroughly re-evaluate new modes and models of Transportation.

I believe Inter modal Transportation is the name of the future

We have all listened to the scientist’s that the earth and its climate is warming up due to the ‘Greenhouse Effect’ sustainability is the key word that is a global conversation piece.

Why not harness the natural resources of our planet such as re-suable energy resources and harness the power of the sun to provide options for more solar energy to power new modes of Transportation.

Imagine a single, driverless automatic Transportation mode with an integrated intuitive and cognitive technology interface that allows – an intermodal passenger or freight pod to be able to attach or be detached from its normal transport system and be autonomously coupled from one transportation mode to another, transporting Passengers or Freight seamlessly.

Thus avoiding logistical delays and congestion with practical O footprint. A driverless Transportation pod of the future Transits high above our urban cities and roads on a monorail system powered by solar and electric powered technology and routed by GPS technology to and from its destination.

This is not the stories of comic books this is happening today in various guises of Transportation in Asia, Japan and the Middle East.

I believe it is time for the Industry and Governments alike to rethink Transportation – in a more sustainable way and slow down our carbon footprint.

This could be the New Norm of the future.



Customer Loyalty | Back to Basics

Thank youplacias.jpg

Customer Loyalty | Back to Basics | Thank You

Covid19 is impacting all our business plans and has stalled many major initiatives.

The question is – going forward how will we retain our existing customers and rekindle their loyalty to our brand or service ‘during and after lock down’.

It is imperative as business owners we re-plan and consider putting in place a strategy and tactics for the near future, to rebuild our approach to customer engagement with a view to rekindle our customer base.

Explore a quick and simple but effective way to keep existing customers by recognising them for their business and loyalty to our brand or service and to engage with them directly on a 1:1 basis.

The most effective way to do this is using very basic marketing tactics and to personally communicate on a 1:1 basis.

Devise a communication campaign starting with a single message from the heart of the business saying ‘THANK YOU’ for their loyalty & custom.

There are a plethora of multi media techniques and missives available that we can use to get the message across – choose which is the most cost effective and expedient way to communicate.

Back to Basics: 3 Step Plan

  1. Social media as we know plays a massive role in society and by placing a well structured ‘THANK YOU’ message on different social media means that it will reach as many people as possible as quick as possible.
  2. Alternatively a simplistic well designed printed personalised mailing in the format of a ‘THANK YOU’ card or personalised em message.
  3. A tastefully designed video with a message from the owner or CEO of the organisation or better still the front line employees expressing how much you value your customers and their business played in store (essential businesses only). This can also be featured on social media platforms thanking your customers for their loyalty and reassuring customers your business or service – will be back when it is safe to do so.

But most of all whatever marketing communications tactics you choose – do it now – and do it today!


Visual Frameworks to stimulate innovation… a starting point when facilitating workshops.

Consulting Frameworks are helpful when you are trying to stimulate innovation and you need to demonstrate measurable outcomes and results.
Participents new to facilitation and workshop exercices often respond better to visual prompts to facilitate a meaningful dialogue and drive rigour and metrics in the thought process.

Customer Lifetime Value is still a valuable metric (LTV)

Customer Engagement is about understanding who your customers really are and the value they bring to the organisation.

Net Promoter Score or traditional LTV models using predictive analysis are one of the ways to look at LTV.

As a practitioner I still prefer the traditional LTV model for customer acquisition to estimate retention (“LTV”) of a customer.

Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime to determine true value and worth.

Below is an interesting example in an Infographic.

How To Calculate Customer Lifetime Value

Managing Customer Experience is about knowing who your customers are and the value they represent to you.

During Covid 19 England on ‘Lock Down’ is still a beautiful place… if you allow your eyes and senses to be open…

Even on ‘lock down’ during exercise time I have found that through the discovery of long abandoned local bridleways and paths we are able to open our eyes and senses to the beauty of England. I have been fortunate to travel and live around the World and returned to England my home and the country I love.

If you are fortunate enough to find and live close enough to be able to access the Bridleways of the ( I know not everyone is) the Cities and the Countryside  – they unleash a myriad of colours, sights, smells, sounds and experiences that no virtual reality game can bring, something which now in later years I cherish and appreciate.

Take time to explore your local vicinity ( City or Countryside ) and allow your eyes to be opened to the beauty of what is around you.

I grew up as a boy in the late 50’s early 60’s in the Industrial North.

Memories of a childhood living in a terraced house in a street in a northern mill town. Dark and grey, mills and rows of streets that made up a Northern town,  looking back pretty uninviting – but that was normal life and everybody did the best they could and made the best out of what little they had at the time . There were no stock brokers in our street!

The buildings, houses and streets were faceless, cold,  uninviting but full of character.  Even the sun had difficulty penetrating the endless coal smog and pollution from the mills at the bottom of the street and from the foundries – a traditional northern ‘Lowry’ town is the picture. The people who made up the community were the salt of the earth great survivors, warm hearted and the backbone of the North.


Even though money and transportation were limited ( my feet)  I still found that the time spent on my own to walk and explore the streets where I lived was of tremendous benefit to my well-being.

Life’s Harsh Lessons 1

The unfortunate loss of my parents at 16 years old brought a stark realisation to my childhood and my future prospects. No college or University for me

I soon realised if you had a job you were fortunate and life was much more pleasant. If you were  lucky enough to have a job and were resourceful and had skills (self taught usually) to enable you enough to go on to better things – you were one of the lucky ones, I found myself fortunate enough to rise to the challenge and to go on to do better things.

Life’s Harsh Lessons 2

Covid 19 is a new lesson that I avoid – yet in a strange way the enforced ‘Lock Down’ has given me the opportunity once again to go look back at my roots and reflect upon the values and virtues of a time past when I had no material wealth or goods – only my heath, tenacity and ambition to succeed.

Going Forward I believe we will all reflect and look back at the times in our life when although life was tough – life was good.

Life is short and precious you only get one shot at it  –  my time for reflection on what I have ( and wish to keep ) is here and the time to cherish my friends and family.

Keep safe People the World is a place I still wish to live – in piece, happiness and harmony!

Can I Please Speak to an Actual Person Please?

Interesting Infographic published by Harvard Business School.

At the end of the day as much as we all need and want to see technology at the forefront of our business it still comes back to the point that customers (humans) still need to interact with other humans.

Interesting view.
Comments welcome as always.
Researchers Michelle A. Shell and Ryan W. Buell.

Visual toolkit to stimulate innovation… a good starting point when facilitating workshops.

Analogies that are helpful when you are trying to stimulate the innovation and you need to demonstrate measurable outcomes and results.
Participents new to facilitation and workshop exercices often respond better to visual prompts to facilitate a meaningful dialogue and drive rigour and metrics in the thought process.